Artisanal Intelligence w/ Peter de Jong Founder & CEO of Fiero Group

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On this episode, meet Peter de Jong, Founder & CEO of Fiero Group. From building backyard ovens in California 25 years ago to creating the industry's most sought-after mobile pizza trailers, Peter's journey is nothing short of incredible. Discover how his stone conveyor technology is blowing minds at Pizza Expo, producing restaurant-quality pies in just 3 minutes while maintaining that perfect artisanal touch.

We dive deep into: The evolution from mobile catering to AI-powered pizza systems, how kitchen automation is solving the labor crisis without sacrificing quality, why starting with a $20K investment in a mobile pizza oven trailer beats brick-and-mortar every time. The future of pizza tech that's already here.

 

 

Chapters:

1:52 From California Backyards to Pizza Empire (Peter's origin story building outdoor kitchens)

4:51 Learning Oven Engineering the Hard Way

8:24 Canvas Without Rules: The Art of Pizza

13:01 The Mobile Pizza Pioneer

16:33 Why Wood Fire Trailer Ovens

18:18 Artisanal Intelligence: Pizza Meets AI (Labor crisis and automation solutions)

21:02 Stone Conveyor Oven Magic

26:33 The Automation Advantage

28:10 Pizza Automation

29:25 The Chef Behind the Oven

31:57 From Netherlands to Spain: A Culinary Journey (Personal background, strawberry marinara story)

34:38 The Future Kitchen Automation Factory Line

37:22 Get On Board or Get Left Behind